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PANTONE® FASHION + HOME color guide - paper

Publication: Business Wire

PANTONE VIEW home + interiors 2010 Demystifies Color Trends in Uncertain Times

CHICAGO — International Home & Housewares Show 2009, PANTONE ColorWatch Display (Lakeside Lobby Level 3) – March 23, 2009 – Pantone, an X-Rite company (NASDAQ: XRIT), and the global authority on color and provider of professional color standards for the design industries, today announced PANTONE([R])VIEW home + interiors 2010, the eight most directional color palettes, plus an additional palette of tinged neutrals, for 2010 home furnishings and interior design.

"Color trends are not conjured up using a crystal ball. They are the result of much observation of our surrounding natural world as well as the influences that will impact our world in the future," said Leatrice Eiseman, executive director of the Pantone Color Institute([R]). "These factors include socioeconomic issues, technology, lifestyles and playstyles, diversions, entertainment, and most importantly, the needs, moods, fantasies and aspirations of consumers. The palettes featured in PANTONE VIEW home + interiors 2010 translate these influences into appropriate styling, colors and combinations that best express the gamut of directional themes for 2010."

PANTONE VIEW home + interiors 2010 is a forecasting tool that provides color and trend inspiration, enabling designers to select the right shades and combinations when creating products for home and interior spaces. PANTONE VIEW home + interiors 2010 contains 4″ x 1″ swatch cards of each of the 78 forecasted colors – along with visual inspiration and color harmonies for each of the individual palettes – in one convenient binder. CMYK printing equivalents are supplied to accurately reproduce the forecasted colors in marketing materials, in-store signs and packaging.

The eight palettes for 2010 are Greenmarket, Resourceful, Transformations, Ambiance, Gatherings, Galaxy, High Definition and Pastiche. An additional palette of Tinged Neutrals is also included.

Pricing and Availability

PANTONE VIEW home + interiors 2010 is available immediately for U.S. $395. The PANTONE VIEW home + interiors 2010 color kit is also available, including a PANTONE FASHION + HOME color guide in addition to the PANTONE VIEW home + interiors 2010 forecast, for U.S. $495. Corresponding PANTONE Plastics Chips for industrial design are included in the PANTONE VIEW home + interiors 2010 ID version for U.S. $495. All three products are available at www.pantone.com.

For interior designers and design-savvy consumers, PANTONE VIEW home + interiors inspiration 2010 provides color inspiration and swatch cards of the 78 colors featured in the forecast, alongside corresponding visual inspirations and color harmonies. The guide can be purchased at www.pantonepaint.com and PANTONE PAINT retailers nationwide for U.S. $195.